Tate - Hello From London

A dream project working with Tate, to design a range of bespoke London based products, now on sale exclusively in Tate's shops and soon to be online.

This range consists of:

  • 50 x 70 cm print 

  • Double-sided cotton tote bag

  • T-Shirt

  • Tea Towel (obviously)

  • Stickers

Colorful stickers that say "Hello!" and "Welcome to London" with a pigeon illustration.

Hello from London combines illustrations of well-known London visitor landmarks, instantly recognisable to tourists and locals, as well as everyday sights Londoners know all too well: a fox, a pigeon, a food delivery rider, and yes - a dumped mattress. Alongside these sit Tate shop favourites like the famous tote bag and umbrella.

Many of these less obvious sights reference our 25 years of photographing and drawing abandoned objects and rubbish which to us, are as much part of London as St Paul's cathedral. These compositions create playful narratives aligning objects and sights that are not commonly seen together in one spectacle, bringing together the monumental and the mundane, to create new stories and views of London.

Two orange tote bags with London-themed blue and white stickers, including Big Ben, the London Eye, a double-decker bus, a red telephone box, and iconic symbols, with tags reading 'TATE'.
A white tote bag with blue London-themed illustrations, including Big Ben, a double-decker bus, London Eye, and other landmarks and symbols. The tote is partially wrapped with a white band that has the word 'TOTE' in a dotted pattern and the text 'TEA TOWEL' underneath.

These sights and objects have been lovingly illustrated, using a process developed from our ‘Famous Sights of London’ products, which were originally drawn by hand using wax crayons, but have now been transformed into a fully digital process.   These have then been laid out using our trademark ultramarine blue we have used in screen-printed products for over 20 years, paired with a range of complimentary colours from Tate’s refreshed colour palette, derived from Martin Creed’s 2015–17 Tate commission. 

Tate Modern Gallery Shop display with various London-themed stickers and souvenirs, including Big Ben, double-decker bus, London Eye, and iconic landmarks, along with promotional materials for kids' London guides.

These images sit alongside playful typography, inspired by London’s eclectic mix of street signs and shop fronts, tying the collection together — each piece offering a cheerful “hello” to its new owner. And for those who love hidden details, there are some, including a bus number and clock hands referencing Tate Modern’s 25th birthday (20:25), and textures gathered directly from Tate Modern and Tate Britain, bringing the tactile feel of these buildings.

The Hello from London range is now available exclusively from Tate shops at Tate Modern, Tate Britain and online.

Collection of blue and white stickers depicting landmarks, objects, and symbols related to London, including Big Ben, the London Eye, a double-decker bus, a cyclist, a pigeon, a dog, the Tate Britain building, a cup, a Chick-fil-A sandwich, a rain umbrella, a TAT card, a Millbank SW1 street sign, and the word "London".
White T-shirt with blue illustrations of London landmarks and symbols, including Big Ben, London Eye, a bicycle, and the word "London", and Tate and Garudio Studiage logos inside label